China SEO Case Study: Token Generator Platform Indexed and Ranking on Baidu

20lab

20LAB

20Lab is a customizable token generator platform that allows users to create and deploy ERC-20, Solana, and Sui tokens across multiple blockchains without writing code. With a gas-optimized engine, audited smart contracts, and an easy-to-use dashboard, it helps projects launch tokens securely and efficiently.

Client's Requirement

The client contacted our marketing manager, Sally, to discuss getting their website indexed on Baidu and enhancing the digital presence in China.

Challenges of the Project

  1. The cryptocurrency and blockchain industry is strictly regulated in China due to anti–money laundering policies, which makes it more challenging for related websites to be indexed and ranked within the Baidu ecosystem. Crypto mining and trading are banned in mainland China; however, the client’s platform focuses on token generation and does not involve activities prohibited by local regulations.
  2. The client’s website is completely new to the Chinese market, it doesn’t have any digital presence in Baidu ecosystem, which adds to the challenges of indexing and ranking a new website. 
  3. The website does not have an ICP license. Baidu typically gives preference to verified websites with an ICP license, which usually get better visibility and ranking performance.
  4. As the crypto and blockchain sector is regulated in China, marketing within the Baidu ecosystem requires additional effort, as only a limited number of approved platforms and media resources are willing to collaborate with businesses in this industry.

Chinese Copywriter's Approach

  1. We set up the website in Baidu Webmaster Tools, submitted URLs to accelerate indexing, and conducted Baidu crawling tests, in-depth technical audits, and accessibility and speed tests across more than 60 cities in mainland China to ensure full accessibility and strong technical performance.
  2. We conducted comprehensive keyword research and SEO audits, and fully localized the website into Simplified Chinese with a Baidu SEO optimization strategy.
  3. We also developed a marketing strategy and collaborated with media outlets and influencers to promote the website across major Chinese social media platforms.

Result

  1. The website is now fully accessible, indexed on Baidu, and ranking for several relevant keywords. Note: This is a significant achievement, as it typically takes 2–3 months for Baidu to index and rank new websites that have no prior digital presence and do not have an ICP license.
  2. Baidu AI is citing the brand name and the website, increasing brand visibility and trust.
  3. In addition, our news articles and influencer posts about the business are featured and ranked on Baidu News and the Baidu App.

Notes: Maintaining consistent rankings on Baidu requires ongoing China SEO optimization. The screenshots showing the Baidu website indexing and rankings were taken within 3–5 months after the project was completed. The results you see now may differ from those shown in the screenshots.

Sally Wong - Chinese Translation and Localization Services

Sally Wong

Curated and Impactful Chinese Localization

Sally is a Baidu Certified Marketing Consultant and Google Certified Analyst with 15+ years of experience. Since 2009, she has been helping international businesses craft and execute effective content marketing strategies tailored to the Chinese market.

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