Recently updated on February 21st, 2024 at 08:39 pm
In the dynamic landscape of business, staying ahead of the competition requires valuable insights and a deep understanding of target markets. For companies looking to expand into the Chinese market, market research has been proven to be a powerful and useful tool in assessing and forecasting trends and making decisions with big and small businesses vying for a competitive edge. However, gathering and analyzing data from market research interviews or focus groups conducted in Chinese can be challenging. This is where Chinese market research transcription services come in, providing a reliable and efficient solution to convert spoken Chinese content into accurate written transcripts.
What is Market Research?
Market research is an essential part of product design and marketing strategy. It is the process of gathering, analyzing and interpreting information about a market, a product or service to be offered for sale in a specific region targeting at a specific group. It provides vital information about past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry, and the particular competitors you face.
It can be done inhouse by the company itself or outsourced to third-party market research, from getting survey samples to phoning potential respondents and interviewees to conducting interviews and focus group discussions and the like.
What is Market Research Transcription?
Market research transcription refers to the process of transcribing all the audio data gathered during the course of market research into readable texts. This kind of work is typically sub-contracted to market research transcription services providers, wherein skilled transcribers and expert proof readers transcribe audio to deliver the highest-quality transcription possible.
Why Do You Need Market Research Transcription Services?
From product design to marketing strategy, marketing research plays a vital role. It provides all the data your company needs for future projections. Incorrect market research reports can lead to misinformed decision-making. For example, inaccurate client feedback can result in the production of excessive unwanted items. Wrong trend analysis can cause businesses to focus on fads that have no hope of catching on.
A professional market research transcription takes a lot of time especially when the audio involves strong accent multi speakers. It’s not an easy task to turn the volume of information into a clear and systematic market research document. Leave this tiring and time-consuming task to a professional marketing research transcription services provider like Chinese Copywriter. Our professional transcribers assure confidentiality, accuracy and the highest of quality.
Why Choose Chinese Copywriter’s Market Research Transcription Services?
Chinese Copywriter has over 12 years of experience in business voicemail transcription. We are familiar with the challenges and terminology associated with the market research industry. Our transcriptionists and proofreaders have expertise in a wide range of subjects. We bring market research transcription services you can trust to the world of market research.
Our market research transcription services are custom-built to meet the diverse needs of your business. Whether you need detailed notes with questions summarized and chit-chat removed or full verbatim transcripts with every “umm” and “err” included, our services are tailored to suit your unique needs.
With guaranteed accuracy, guaranteed turnaround times and a passion for quality and customer service, trust Chinese Copywriter’s market research transcription services to help make the most of your research transcription.
How to Work with Chinese Copywriter?
Working with Chinese Copywriter is easy. Simply upload your audio or video files to our server and we’ll prepare formatted, usable market research documents that you can edit. The standard turnaround time for Chinese market research transcription services is usually 24 hours depending on the length of the audios. We also provide advanced options like time stamping, captioning, etc.
Chinese Copywriter’s market research transcription experts can efficiently handle all your recording scenarios and provide error-free transcription services. Before starting a market research transcription project, we ask our customers for further references like online portals, company websites or other documents, so that we have enough of information before we begin any market research transcription.
After transcribing, all the documents will be checked a second time by a senior proofreader with 20 years of experience to ensure the accuracy of the content. During the transcription process, if our market research transcription team encounters an unfamiliar term or word, they will research the term/word thoroughly. In case, we still do not find information, we will immediately contact our customers before transcribing.
With our expertise & experience in market research transcription services, we can help your business make critical decisions based on our accurate transcription services. Outsourcing Chinese transcription services to Chinese Copywriter will also give your business a competitive advantage.
Benefits of Outsourcing Market Research Transcription Services to Us
Outsourcing market research transcription services to Chinese Copywriter comes with lots of benefits:
- Experienced & trained market research professionals
- Dedicated transcription project manager for each customer
- Strict quality control processes to ensure error-free transcription
- Utmost security, privacy, and confidentiality
- Cost competitive market research transcription services
- 24×7 customer support
- Accurate, precise, fast & reliable market research transcription services
Types of Market Research Transcription Services
Our market research transcription team help customers efficiently handle any recording scenarios and deliver accurate transcripts which enhance the research experience. Our market research transcription services include:
- Phone Survey Transcription
- Focus Group Transcription
- Marketing Campaign Feedback Transcription
- Focus Group Transcription
- Risk Analysis Session Transcription
- Small Group Session Transcription
- Consumer Forum Transcription
- Direct Response Television Infomercial Transcription
- One-on-one Interview Transcription
- Recorded Phone Interview Transcription
- Customer Analysis Session Transcription
- Opinion Poll Transcription
- Competitor Analysis Session Transcription
- Building Survey Report Transcription
- Advertising Research Finding Transcription
- Product Research Audio Transcription
- Market Survey Research Recording Transcription
- Home Buyer Report Transcription
- Structural Report Transcription
- Condition Report Transcription
- Disabled Access Audit Transcription
Chinese-English Transcription Samples
True Verbatim Transcript
采访者：那我们先从自我介绍开始吧，你做什么样的工作，然后平时的话都有一些什么样的爱好？想到什么你都可以跟我们分享一下。
Interviewer: Let’s start the interview with a self-introduction. What do you do? What do you like to do in your spare time? You can share with us whatever comes to your mind.
女嘉宾：行，我叫（03：13），今年34岁。我在工商银行差不多工作了10年，后面的话因为小朋友出生了，因为要照顾他，所以说就辞职了。现在的话我是在保险公司，对，保险公司做销售，然后时间方面就相对要自由一些。
Interviewee: Ok, my name is (03:13), and I’m 34 years old. I’ve been working for the Industrial and Commercial Bank of China for nearly 10 years. When my child was born, I left my job to look after him. Now I’m working for an insurance company. Yes, I’m working as a sales representative in an insurance company since the working schedule is more flexible.
Intelligent Verbatim Transcript
采访者：那我们先从自我介绍开始吧，你做什么样的工作，平时的话都有一些什么样的爱好？想到什么你都可以跟我们分享一下。
Interviewer: Let’s start the interview with a self-introduction. What do you do? What do you like to do in your spare time? You can share with us whatever comes to your mind.
女嘉宾：行，我叫（03：13），今年34岁。我在工商银行差不多工作了10年，后面的话因为小朋友出生了，因为要照顾他，所以就辞职了。现在的话我是在保险公司做销售，时间方面相对要自由一些。
Interviewee: Ok, my name is (03:13), and I’m 34 years old. I’ve been working for the Industrial and Commercial Bank of China for nearly 10 years. When my child was born, I left my job to look after him. Now I’m working as a sales representative in an insurance company since the working schedule is more flexible.
Chinese-English Transcription Style Guide
- Use speaker identifications if there are more than two speakers. Use the speakers’ names if they’re provided, otherwise use the following tokens to identify speakers: “Interviewer”, “Interviewee”, “Man 1”, “Man 2”, “Woman 1”, “Woman 2”, “Facilitator”, “Moderator”, “Male Speaker”, “Female Speaker”, etc.
- Use spelling and grammar check tools like Grammarly.
- Look up technical terms on Google if you don’t know them.
- Use short, readable paragraphs. Keep one space between sentences and one blank line between paragraphs.
- Inaudibles should be denoted with timestamps [inaudible 00:00:00]. Example: This is a very [inaudible hh:mm:ss] situation.
- Transcribe the speakers’ actual words faithfully. Do not paraphrase what they’re saying.
- Denote false starts with an ellipse. Example: She didn’t… I forgot what I was going to say.
- Spell out numbers from one to nine and use numerals for numbers 10 and up.
- Use [place] after a word to indicate places that might not be spelled correctly. Example: We’re driving along Dongping [place] street.
- Use [name] after a word to indicate names that might not be spelled correctly. Example: I’m not sure whether Ximin [name] is coming or not.
- Use non-curly quotes when a speaker is quoting something that was or is being said. Example: I was going out, but my mother stopped me and said, “Please wash the dishes.”
Frequently Asked Questions
What are the 4 main types of market research in China?
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
What is Chinese market research transcription?
Chinese market research transcription is the process of transcribing audio or video recordings of research or interviews conducted in Chinese into written text. The transcript can be in either Chinese or English, depending on the needs of the researcher.
Can I use automated transcription software for Chinese market research transcription?
While automated transcription software has improved significantly in recent years, it is still not as accurate as a professional market research transcription services provider, particularly for languages with complex grammar or accents. Automated transcription software may struggle to accurately transcribe Chinese audio or video recordings, especially if the recordings contain multiple speakers, accents, or dialects, or if the subject matter is technical or specialized.
Is it possible to transcribe Chinese market research audio or video with multiple speakers or accents?
It is possible to transcribe Chinese market research audio or video with multiple speakers or accents, although it may be more challenging than transcribing audio or video with a single speaker or accent.
Transcribing audio or video with multiple speakers or accents requires the transcriber to carefully listen to the audio or video and identify the different speakers and their contributions. The transcriber may need to use speaker tags or other formatting to indicate who is speaking at each point in the audio or video.
How can I ensure the confidentiality of my Chinese market research audio or video during the transcription process?
There are several steps you can take to ensure the confidentiality of your Chinese market research audio or video during the transcription process:
· Choose a reputable market research transcription services provider.
· Sign a confidentiality agreement.
· Use a secure file-sharing platform.
· Use password protection.
· Redact sensitive information.
Are there any legal or ethical considerations I should be aware of when hiring Chinese market research transcription services?
There are several legal and ethical considerations that you should be aware of when transcribing Chinese market research audio or video.
· You should ensure that you have the necessary legal permission to transcribe the audio or video.
· You should be aware of any privacy laws or regulations that may apply to the transcription of the audio or video.
· You should consider the cultural context in which the audio or video was recorded.
· You should ensure that the transcription is accurate and reliable.
Translator
Ouyang is a seasoned Chinese translator with 13 years of experience. With proficiency in translating for tourism, cosmetics, textiles, electronics, footwear, kitchenware, legal fields, and more, she helps businesses thrive in the Chinese market. She holds a bachelor’s degree in English from the Guangdong University of Foreign Studies.