Recently updated on January 12th, 2024 at 01:39 pm

Strategic Tips for Writing Compelling Product Descriptions in Chinese

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Are you looking to expand into the Chinese market and sell online in Tmall, JD, WeChat store, or other e-commerce platforms in the Chinese language? Then providing product descriptions in Chinese is an indispensable step.

Most companies are able to write their own product description in their mother tongue. However, writing product descriptions in other languages such as Chinese might be a pain since it’s ranked undisputedly as the most difficult language in the world. In this article, we are going to look at how you could write your product description in Chinese to help your online business move forward and reach out to a customer in China in the cross-border era.

The Chinese E-Commerce Market

As the world’s largest eCommerce market, China’s E-Commerce market drives retail sales growth and is expected to grow by 42.1% from US$672.01 billion, accounting for nearly half of the global e-commerce market. It’s a smart move for eCommerce businesses to expand into the Chinese market considering its huge business potential that no other market can compete with. Having clear and compelling product descriptions in Chinese is a clever and rewarding way to reach millions of customers and increase sales.

Cross-Border E-Commerce in China

China is one of the biggest markets for cross-border e-commerce, known as Haitao (海淘) in Chinese. Chinese cross-border online shoppers have demonstrated substantial purchasing power and have become a new source of revenue for global retailers.

There are multiple factors that drive Chinese consumers to engage in cross-border online shopping. On a cross-border platform, Chinese shoppers can purchase global brands at a lower price than when they purchase similar products from Chinese shops. Today’s Chinese shoppers also have high disposable incomes and living standards and are therefore more inclined towards international brands. They enjoy searching for and finding items that have limited availability in their own country. However, despite these factors, Chinese shoppers are highly concerned about counterfeit products being sold by some domestic retailers. This concern leads shoppers to prefer making a purchase straight from the source of the desired product’s country of origin.

In online shopping environments where consumers are unable to inspect products in detail due to the absence of physical contact, they must rely on extrinsic cues such as product descriptions in Chinese.

Product Descriptions in Chinese
Product Descriptions in Chinese

Get Epic Product Descriptions in Chinese with Chinese Copywriter

Do you need compelling product descriptions to attract Chinese consumers? Don’t risk translations riddled with errors that discourage readers to take further buying action. Hiring a professional Chinese product description writing services provider is your go-to solution. As a specialized online Chinese translation agency, our team of eCommerce expert writers will write your product description in Chinese from the ground up so that the style is colloquial, culturally adapted, and appealing to Chinese customers.

In addition, we optimize keywords for Baidu so there’s greater publicity, and your Chinese customers can find you easily. We use storytelling, and compelling, strong CAT words to connect with your audience.

If you worry about how to write a product copywriting that appeals to Chinese consumers, don’t let it be an obstacle to your business expansion. Get in touch with our expert product description writing team, and we’ll create killer product descriptions in Chinese that sell like hot cakes.