7 Chinese Copywriting Tips to Take Your Sales Pitch from Good to Great

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Recently updated on February 21st, 2024 at 08:04 pm

Looking to create an enchanting Chinese sales pitch to present your products or service to the Chinese audiences? Whatever your cause is, you need to make sure your pitch is good enough to sell someone a tangible idea. Before you can sell the actual product, you should sell the concept, and it’s not an easy task.

In this article, we’ll walk you through the 7 best Chinese copywriting tips to create a compelling sales pitch, snag the attention of the targeted audiences, and cultivate a loyal tribe for your business.

What’s a Sales Pitch?

Chinese Copywriting Tips for Sales Pitch
Chinese Copywriting Tips for Sales Pitch

A sales pitch or sales presentation is a planned presentation strategy attempting to sell the products or services to the targeted audience.

It’s usually in the form of a short, well-structured presentation that explains the company’s products or services, what values they can bring to the audience, and motivates people to buy.

7 Chinese Copywriting Tips to Create a Great Sales Pitch

✔️ To make a winning sales pitch for the Chinese market, you must have a thorough idea of what your target market wants and needs, what motivates people to buy.

Here’re seven Chinese copywriting tips to design an impressive sales pitch and convince your Chinese prospects.

# Tell a Story

As a saying goes,

Facts tell, but stories sell.

This is especially true when it comes to Chinese copywriting for a well-crafted sales pitch. If you’re preparing a product/service demo, tell a story that demonstrates how your product/service benefits your customer.

💡 Tell an engaging, personalized story that can build up trust, and your audience believes you’re their trusted advisor, your product is the magic sword.

# Combine Texts and Images

Combining texts and images will make your sales pitch more professional and captivating. Texts should be precise, matching the images you present. If you’re targeting a specific community, you might want to use images that match the identity of the community.

❌ Refrain from using culturally or politically sensitive pictures or symbols.

# Use Infographics to Capture a Wider Audience

A picture equals a thousand words, and it’s not a coincidence that what we share today on social media is often picture-related.

Who wants to spend time reading a sales pitch fully loaded with complicated facts and figures?

Undoubtedly, infographics are becoming a widely used tool to convey complex figures and data more efficiently.

Fun Fact: Infographics stimulate the right brain of the audience and grab the attention effortlessly. They allow you more room to present supplemented information without overwhelming the audience.

# Localize the Content for the Chinese Market

Localize the content with a professional Mandarin translation services provider who has sustainable experience in your industry. The more well-versed they’re in your industry, the more accurately they can translate terminologies and jargon.

# Focus on the Chinese Copywriting Styles

According to a study by Microsoft Corp, the average human attention span is getting shorter with the impact of the information age. People now generally lose concentration after eight seconds, less than the nine-second attention span of the notoriously ill-focused goldfish.

As a result, the beginning of your sales pitch is everything. You either grab everyone’s attention or sound so boring and mediocre that nobody will listen on.

✔️ That’s why apart from merely translating the texts, you must focus on incorporating the right Chinese copywriting styles and techniques to create attention-grabbing, engaging content.

Jack Ma’s Sales Pitch in 1999

# Design Matters

Design should be a primary consideration for your sales pitch because it makes your presentation appealing, ideas accessible, and enticing.

✔️ You can use existing business templates online to design your sales pitch. You can also add some customization and personalization details to make the sales pitch more captivating, for instance, using Chinese culturally-relevant designs.

Why Design Matters in a Sales Pitch

A good design comes with many perks:

  • Stand out from traditional sales pitch
  • Make your pitch more captivating and engaging
  • Ease the understanding of complex topics
  • Build an affinity within your audience
  • More effective to achieve your goal

Adding Chinese Subtitles to Videos

Do you want to spice up your sales pitch with more compelling Chinese copywriting?

Apart from infographics and images, videos are also a great way to take your presentation to the next level. It’s recommended to have the videos with Chinese subtitles, captions or voiceover and make them more relevant to your audience.

So, when shall I use Simplified Chinese, and when shall I use Traditional Chinese?

If your target audience is based in mainland China, you can add subtitles in Simplified Chinese and voiceover in Mandarin. If your target audience is in Hong Kong, then you must add subtitles in Traditional Chinese and voiceover in Cantonese.

Remember to upload your videos on platforms that are accessible in mainland China. Youku is the YouTube alternative in mainland China.

If you’re not sure which platforms you should upload the videos to, ask your Chinese copywriting agency for help and make sure your videos are accessible for the maximum video marketing reach in China.

Here’re some of the most popular video-sharing platforms in China:

  • Tencent Video
  • iQiyi
  • Youku
  • Bilibili
  • Douyin/TikTok
Chinese Copywriting - Video Sharing Platforms in China

Benefits of Using Videos with Chinese Subtitles in a Sales Pitch

  • Videos are more engaging
  • Videos with Chinese copywriting bring you closer to your audience
  • Videos with Chinese subtitles help eliminate communication barriers for audiences who don’t speak English

Conclusion

Don’t underestimate the power of a sales pitch as it can make or break a deal.

Now that you’re well versed with information on how to make a great sales pitch with engaging Chinese copywriting to impress your audience, it’s time to work with a trusted Chinese copywriting and translation agency to take your sales pitch from good to great.

Frequently Asked Questions

Why is Chinese copywriting important for marketing in China?

A keyword-optimized, engaging Chinese copywriting helps you rank at the top of search results, communicate to the heart of your audience, and convert traffic into sales.

Do I need Simplified Chinese or Traditional Chinese?

If your target audience is in Mainland China, Singapore, or Malaysia, you should always use Simplified Chinese characters. If you’re targeting audiences in Hong Kong, Taiwan, and Macau, Traditional Chinese is the norm.

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