Baidu SEO Agency Case Study: How We Helped a New SaaS Platform Get Indexed and Rank in China
Lookupper
Lookupper is an AI-powered on-screen dictionary and translator that lets users instantly look up and translate any visible text across apps, games, videos, and documents with one click. It supports dozens of languages including Chinese, works system-wide without collecting personal data, and helps users save and review vocabulary efficiently.
Client's Requirement
The client contacted our Marketing Manager, Sally, to discuss setting up their website on Baidu Webmaster Tools and improving its indexing.
Challenges of the Project
- The client’s website is completely new to the Chinese market, it doesn’t have any digital presence in Baidu ecosystem, which adds to the challenges of indexing and ranking a new website.
- The website does not have an ICP license. Baidu typically gives preference to verified websites with an ICP license, which usually get better visibility and ranking performance.
Chinese Copywriter's Approach
- We set up the website in Baidu Webmaster Tools, submitted URLs to accelerate indexing, and conducted Baidu crawling tests, in-depth technical audits, and accessibility and speed tests across more than 60 cities in mainland China to ensure full accessibility and strong technical performance.
- We also developed a marketing strategy and collaborated with media outlets and influencers to promote the website across major Chinese social media platforms.
Result
- Both the .com and .cn websites are indexed on Baidu and rank for several relevant keywords. Note: This is a significant achievement, as it typically takes 2–3 months for Baidu to index and rank new websites that have no prior digital presence and do not have an ICP license.
- Baidu AI is citing the brand name and the website, increasing brand visibility and trust.
- In addition, our news articles and influencer posts about the business are featured and ranked on Baidu News and the Baidu App.
Notes: Maintaining consistent rankings on Baidu requires ongoing Baidu SEO optimization. The screenshots showing the Baidu website indexing and rankings were taken within 3–5 months after the project was completed. The results you see now may differ from those shown in the screenshots.
Sally Wong
Curated and Impactful Chinese Localization
Sally is a Baidu Certified Marketing Consultant and Google Certified Analyst with 15+ years of experience. Since 2009, she has been helping international businesses craft and execute effective content marketing strategies tailored to the Chinese market.