Recently updated on January 12th, 2024 at 10:28 am
In a global marketplace of fierce competitors, market research translation service can be a valuable tool for success, whether your business is expanding to reach a new foreign language market or trying to improve its current standing on an international stage. Market research companies need to provide top-quality multilingual research support. While trying to carry out research in different countries, markets, or otherwise difficult to access population groups, it is imperative that the research carries the same meaning and impact in each language.
In this article, we’ll review:
Table of Contents
- Why Do You Need Market Research Translation Service?
- What Are the Benefits of Market Research Translation Service?
- Market Research Translation Service by Chinese Copywriter
- English-Chinese Glossary of Market Research Terms
- Frequently Asked Questions
Why Do You Need Market Research Translation Service?
Market research is an essential part of developing any new product, service, or business concept and bringing it to market. Market research allows companies to test their ideas before investing in mass production or spending large quantities on setting up a service. If you already carry out market research in your own native tongue, you will be aware that such activities give you an opportunity to assess how well your products or services work for your customers and how to improve your offering.
An inaccurate term, a translation that is too literal, or an improper cultural reference in a questionnaire may result in a foreign speaker understanding a question differently than a person taking the same survey in English. Once you have asked the wrong question, you will receive a wrong answer. You will not be able to compare your survey results accurately across different language groups. In the worst case, your research data becomes useless.
That’s why it’s important to enlist the services of market research translation specialists. The information you glean from expert market research translation will allow you to discover the opinions of your customers and adjust for that demographic.
What Are the Benefits of Market Research Translation Service?
The benefits of transcribing and translating your questionnaires include:
- Broader market: Surveys in multiple languages reach a wider range of individuals, so you can collect high-quality data from a bigger, more diverse audience.
- Better data accuracy: When your respondents can take your survey in their preferred language, they’ll understand the questions better and can give accurate answers.
- Improved respondent experience: When a survey is translated to a respondent’s native language, they are more likely to have a positive experience answering it.
Market Research Translation Service by Chinese Copywriter
Having the right data is vital to market research, so when you also factor translation into the equation, you need to be sure it’s accurate. As specialists in market research translation, we’ve developed unique technology and fine-tuned our processes for fast turnarounds and accurate responses. Properly localized market research content is critical to getting useful results.
We understand that translation is just one of many components of your research project and that for insights to be valuable, they must also be delivered at the speed of the market. We’ve designed our technology and process to make the process simple and quick, which allows your project team to focus on all of the other aspects required to deliver the final product. We help you localize your research for accurate results across countries and cultures.
Types of Market Research Translation Service We Provide
Working in a variety of sectors, our services span the complete market research process and include:
- Questionnaires- Online and offline
- Telephone interview
- Invitations to participate
- Reports
- Open-ended responses
- Research Briefings
- Customer satisfaction surveys
- Telephone scripts
- Organizational in-house surveys
- Technical Surveys
- Interview videos
- Research Reports
UX Questionnaire Translation
Do you need a fast and reliable questionnaire to measure the User Experience of interactive products? How do you translate a questionnaire that measures user experience (UX) or customer experience (CX)? The organizations designing the questionnaires are tapping into non-cognitive variables. At the same time, they want to collect comparable data and they want respondents to feel comfortable with the questions. There are fills that need to be handled differently depending on the target language.
Product Surveys Translation
Product surveys are one of the most useful ways of getting customer feedback from a large pool of customers for better insights. When translating product testing survey questions, they should be thoughtfully crafted to ensure an unbiased response for accuracy and verifiability. In addition, new products and services penetrate mature and emerging markets in different ways. Customer behaviour intelligence is vital. Questionnaires are usually short and the turnaround time is even shorter.
Exploratory Market Research
This could be investigating the use and penetration of applications allowing users to pay with their smartphone or an enterprise survey in the textile sector in China: the client’s needs and requirements determine the translation/adaptation design that we adopt to meet stringent quality criteria.
English-Chinese Glossary of Market Research Terms
The following is a brief list of commonly used market research terms.
| English | Chinese |
| flash sale | 短时促销/限时促销 |
| flexible rates/prices | 弹性价格 |
| horizontal diversification | 横向多元化 |
| immediate sponsor | 直接赞助人 |
| individual offerings | 个性化解决方案 |
| internal customers | 内部客户 |
| into context | 放到具体背景中考虑/说明 |
| lean coordinator | 精益协调专员 |
| market segmentation | 市场细分 |
| marketing and sales initiatives | 营销和销售计划 |
| multi-functional groups | 跨职能团队 |
| natural skills and preferences | 先天的能力和偏好 |
| English | Chinese |
| payment industry | 付账行业 |
| penetration | 渗透率 |
| pension and legacy | 退休金和福利 |
| perceived concerns | 被察觉出的顾虑 |
| performance measures | 绩效评估指标 |
| post-marketing | 投放市场后 |
| proactively demonstrating | 积极主动地表明 |
| profile options | 建立档案的方法 |
| promotional agreement | 促销/推广协议 |
| solid-line reporting | 向直属上司报告 |
| structured judgment | 结构化判断 |
| transversal brand | 横向品牌/全系列品牌 |
Want to discuss your market research translation and language services requirements? Get in touch with us today.
Frequently Asked Questions
How does the Chinese culture impact market research translation?
The Chinese culture can have a significant impact on market research translation. Some of the specific ways in which the Chinese culture can impact market research translation include:
· Communication style
· Cultural references
· Cultural norms
· Survey design
· Social desirability bias
· Translation of idioms
How to handle the translation of visual aids and graphs for market research?
There are several ways to handle the translation of visual aids and graphs for market research:
· Hire a professional market research translation service provider to manually translate the text in the visual aids and graphs
· Create separate versions of the visual aids and graphs for each language you need to support
· Use icons and symbols instead of text in the visual aids and graphs, which can be understood across different languages
· Use annotations to explain the visual aids and graph, which can be easily translated
How to handle cultural adaptation for the Chinese market research translations?
When conducting market research in China, it’s important to keep in mind the cultural differences that may affect the way survey questions are understood and answered. Here are a few tips for handling cultural adaptation for Chinese market research translations:
· Use appropriate terminology
· Be mindful of cultural norms
· Use a professional translator
· Pretest the survey
· Consider the cultural context
What qualifications should a translator have to work on Chinese market research translations?
Translators working on Chinese market research translations should have a combination of qualifications to ensure that they can accurately and effectively translate the market research materials. Some of the qualifications that a qualified market research translation service provider should have include:
· Language proficiency
· Subject matter expertise
· Relevant qualifications
· Professional certifications
· Experience
· Cultural sensitivity
· Familiarity with market research software and tools
Are there any special considerations for translating survey questionnaires for the Chinese market?
Yes, there are several special considerations for translating survey questionnaires for the Chinese market:
· Simplify the language
· Avoid cultural taboos
· Be aware of the tone
· Translate idioms and colloquial language
· Pay attention to the context
· Use Chinese measurement units
· Be aware of the different dialects
How can you make sure that the translations accurately reflect Chinese consumers’ behavior and preferences?
To ensure that translations accurately reflect Chinese consumers’ behavior and preferences, it is important to use translators who are familiar with the culture and have experience in the relevant industry. Additionally, it is important to conduct testing and get feedback from native speakers to ensure that the translations accurately reflect the intended meaning.
Translator
Ouyang is a seasoned Chinese translator with 13 years of experience. With proficiency in translating for tourism, cosmetics, textiles, electronics, footwear, kitchenware, legal fields, and more, she helps businesses thrive in the Chinese market. She holds a bachelor’s degree in English from the Guangdong University of Foreign Studies.