5 Reasons Why Professional Chinese Translation is Indispensable for Your Business

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Recently updated on February 21st, 2024 at 08:38 pm

Wondering whether professional Chinese translation should be part of your digital marketing strategy in China? Though budget remains a primary concern for some businesses and cutting costs is seen as an effective way, you might risk ruining your business reputation with poorly machine-translated content.

If you’re not paying attention to this area, it’s time to spare more effort crafting accurate, compelling, and engaging content that would win your Chinese clientele.

Here’re a few reasons why you should definitely hire a professional Chinese translation agency for your business.

Why is Chinese Translation Important?

Chinese translation has become more and more important as China is the largest eCommerce market in the world. Entering the Chinese market is one of the indispensable steps in most businesses’ globalization plans.

As a result, the demand for Chinese translation services skyrocketed and it has become an indispensable part of the global business world.

Benefits of Professional Chinese Translation for International Businesses

Strong Digital Presence is Essential for International Business

Having an online presence can make or break a business especially after the outbreak of the pandemic. Online meetings and virtual events are becoming part of the culture and lifestyle.

Benefits of Building Online Presence in China

  • An online presence reaches a wider audience
  • An online presence improves accessibility
  • An online presence builds trusts
  • An online presence shows you care about your customers

Accurate and well-translated websites always represent professionalism and build up trust easily. To get this professionalism and trust, you must work with a professional Chinese translation agency to create personalized, compelling, and engaging online content that converts.

Website Translation Improves Baidu Rankings

If you already have an online business, you should know that rankings on search engines matter, which is usually known as SEO (Search Engine Optimization). To put it simply, SEO is the algorithm search engines like Google and Baidu use to determine whether a website is trustworthy or not, whether the content provides value to the readers or not.

SEO’s critical in securing traffic to your website and subsequently generating sales.

💡The King of search engines in China, Baidu has different algorithms from Google. If you want to improve your organic rankings on Baidu, you must have well-crafted Chinese content as Baidu is a search engine tailored towards the Chinese language. It’s recommended to work with professional Chinese translators with a background in Baidu SEO.  

Specialized Translation Services for Diverse Industries

If your business involves lots of terminologies and jargon, for instance, if you’re in the medical industry or engineering industry, you know how important it is to provide your Chinese counterparts or customers with accurately translated documents.

💡A poorly translated user manual is a matter of life when it comes to the selling of certain equipment, or it can cost your business a great fortune. You need the help of professional Chinese translators to make sure that the documents are accurately translated to protect the rights of sellers and consumers.

Professional Chinese Translation Service
Professional Chinese Translation Service

Create Authentic Connection with Your Audience

The success and longevity of a brand are reliant on its ability to create and maintain authentic connections with consumers. Brands should focus more on delivering real, reliable, and relatable content in their consumers’ language and answer the questions the consumers care about.

With professional Chinese translations that are handled by professionals who are well-versed in Chinese digital marketing strategies, you can cultivate a more authentic connection with your Chinese audience. Professional Chinese translators know how to deploy Chinese copywriting techniques, engage the millennials and Generation Z with the right words, tailor the content for each social channel whether you’re marketing on Weibo, Wechat, or Xiao Hong Shu.

It Will Pay off in the Long Run

It might seem expensive at the beginning to hire a professional English to Chinese translator, and many businesses are tempting to cut corners with machine translation. As a matter of fact, working with a professional Chinese translation is likely to save you money in the long run. The expert knowledge professional Chinese translator brings, the quality of the work, the smooth running of the project…all these can make a great difference to your company’s marketing reach and reputation.

Conclusion

Choosing the right Chinese business translator to work with can often make or break your business, so don’t take this decision lightly. Get in touch with us and find out how our team of experienced Chinese copywriters can help with your marketing strategy in China.

Frequently Asked Questions

Why is Chinese hard to translate?

There are several reasons why Chinese can be difficult to translate:

· Complex writing system
· Multiple dialects
· Cultural differences
· Nuances and expressions
· Technical language

Can I take a picture of Chinese and translate it?

Yes, you can use optical character recognition (OCR) tools to extract the text from the image and then translate it. However, it’s always a good idea to have a professional Chinese translator review translations to ensure their accuracy.

What qualifications should a professional Chinese translator have?

Some specific qualifications that a professional Chinese translator might have include:

· A bachelor’s degree or higher in translation, linguistics, or a related field
· Professional certification
· Experience
· Language fluency
· Specialized knowledge
· Professional development

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