How We Helped a Global Oral Care Brand with Market Research Transcription
Sensodyne
Sensodyne is a global oral care brand specializing in the relief and long-term protection of sensitive teeth. Developed with dental science, its toothpastes work by soothing tooth nerves and strengthening enamel to help protect against everyday triggers such as cold, heat, and sweet foods. Sensodyne is widely recommended by dentists and is designed for daily use to support overall oral health.
Client's Requirement
Chinese Copywriter was entrusted with transcribing the dentist’s recordings and translating them accurately into both Simplified and Traditional Chinese, and then into English, ensuring clarity, medical accuracy, and consistency across all languages.
Challenges
- Ensuring accurate transcription and translation of medical terminology and product names, while maintaining consistency across all content.
- Handling sections with low audio quality, such as unclear speech, low speaking volume, or background noise.
Chinese Copywriter's Approach
- Our translation project manager, Eva, communicated with the client about the market research transcription project to confirm all requirements, including the files to be transcribed and translated, the turnaround time, and any special instructions.
- The project was then assigned to a team of professional transcriptionists, including five Mandarin and five Cantonese specialists, who transcribed the recordings into written Chinese. After the initial transcription, a team of senior editors proofread the texts to ensure accuracy and completeness.
- Next came the translation phase. The verified transcripts were assigned to a team of professional Chinese-to-English translators specializing in the medical field. Once the translations were completed, they were reviewed by experienced editors to ensure the highest level of accuracy and consistency.
- In the final stage, the translation manager performed a comprehensive quality check and delivered the finalized files to the client within the agreed turnaround time.
