We are constantly reminded of the differences between English and Chinese when we work with them on a daily basis. There are thousands of characters in Chinese, and each one varies based on the writing style. We’ve all had times when we’ve looked at a picture of a character and wondered, “What on earth is … Read more
Video translation used to be something we talked about once in a while, but since the pandemic, it’s become something we talk about almost every day. YouTube’s audience keeps growing, and to be honest, someone in our office always has a video playing in the background. With so many people watching, businesses naturally want their … Read more
As a team that works with Chinese and English every day, we’ve learned how quickly meaning can drift. Some documents come in so far off that the original message feels almost fictional. That’s why we pay attention from the first line. If you’re here because you need a Chinese document translated or you’re trying to … Read more
Chinese calligraphy tattoos have been a raging phenomenon in the Western world for the past few decades. On a stroll down the street in New York, you can easily spot people with trendy and fabulous Chinese calligraphy tattoos etched onto their bodies. The funny part is that many of them have no idea what the … Read more
For foreign businesses that want to fuel their growth in China, a localized Chinese website is no longer merely an option to connect with your targeted audience, it has become a must. According to Harvard Business Review, 72.4% of consumers said they’re more likely to purchase an item with information in their native language. People … Read more
Brand names around the world come embedded with deep meanings and connotations. When it comes to global expansion into the Chinese market, it’s important for non-Chinese brands to translate and localize the name into a Chinese brand name. Translating brand names in Chinese is more of an art than a science. Despite the drastic disparities … Read more