5 Simple Tricks to Writing Business Email in Chinese Like a Pro

Business Email in Chinese

Email is how everyone communicates now, whether we like it or not. And when you need to write a business email in Chinese, the shift can catch you off guard. In English, you open with “Hi” or “Dear,” close with “Best,” and move on. Simple. Chinese emails follow a different rhythm. Since our team works … Read more

15 Most Terrific Brand Names in Chinese

Brand Names in Chinese - Ben Chi

Brand names around the world come embedded with deep meanings and connotations. When it comes to global expansion into the Chinese market, it’s important for non-Chinese brands to translate and localize the name into a Chinese brand name. Translating brand names in Chinese is more of an art than a science. Despite the drastic disparities … Read more